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It contributes not only to our GMV, also in a major way contributes to new user acquisition for us.
In the past double eleven campaign, on that day, 52% of the first-time customers are actually from mobile QQ and Weixin.
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Facebook had bought messaging service Whats App for a gazillion dollars. Because Chinese government censors have blocked so many global social-media and technology services — Facebook, Twitter, You Tube, plus any number of media sources — the People’s Republic has nurtured its own unique tech ecosystem.
It’s like we’re a Madagascar populated with unearthly lemurs, instead of the usual chattering monkeys. (MORE: Facebook’s Whats App Acquisition Explained) The reason the Whats App news didn’t resonate is that most of us living in China use We Chat (or Weixin, 微信) instead.
Tencent is rolling out financial-services products that users can tap into via We Chat — imagine mutual funds via mobiles.
But We Chat doubled its user base in a year, the kind of growth that should make Whats App pay attention to this Chinese monster app.
WSJ: How do you see the balance that needs to be struck between commerce and the user experience? Shen: One reason We Chat has been able to maintain its leadership position and been so successful and so well-liked by the users is it really values its customers’ experience.
Commerce is usually considered an interference, as well as ads.
One feature built into Tencent Holdings We Chat messaging app is an entry point that enables users to browse merchandise offered by Chinese e-commerce company while staying in the chat app.
Shen Haoyu, chief executive officer of JD Mall, the e-commerce company’s shopping site, said that the portal has become a channel through which the platform gets new users. 11 (2015) online shopping festival in China known as Singles Day, more than half of JD.com’s first-time users came from We Chat and another of Tencent’s mobile chat apps, QQ.